Once I had my logo fleshed out, I went to work on selecting my typography, I ended up choosing Avenir as my typeface of choice, and then set up the hierarchy that I want to use as well.
Based off of my improved research question: How can experiential design concepts help young women in their 20's use behavioral modification to improve their perception of their body image? I decided to create a thought map to kickstart the next phase of my research process. Based off of the trends I saw, there are two main components in each trend that I will further research as they relate to body image in young women in their 20's. Two of the three trends have to do with outside influences, but according to research concerning self talk and thought process, internal views and perspectives hold more weight, even though internal views and perspectives can be heavily influenced by external sources. This is one the main reasons I want to further investigate how to empower young women to take advantage of their personal thought processes to help them help themselves. Social Media and Body Image: This strain of research will be exploratory, more open ende...
After some crucial feedback from my peers in a different group than the one that I had been working around, I realized that my previous logo didn't really speak to my brand, it didn't say "I do research" it said "I do graphics and logos", which isn't really the way I sought to brand myself, therefore, I have come up with a much simple and more sophisticated looking logo that fits my brand Identity.
This strain of research will be exploratory, more open ended What is social media? According to Merriam-Webster: forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) https://www.merriam-webster.com/dictionary/social%20media Examples of Social Media: Facebook, Snapchat, Instagram, Twitter, Youtube, (Older)My Space Who views social media? People from all demographics view and use social media; however, according to Pew Research center,"… younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently." http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ While not discriminating by gender, it is safe to say that a large portion of the young Americans that use a variety of social media platforms frequently is female. ...
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