Julia Olson's Design Journey

After some crucial feedback from my peers in a different group than the one that I had been working around, I realized that my previous logo didn't really speak to my brand, it didn't say "I do research" it said "I do graphics and logos", which isn't really the way I sought to brand myself, therefore, I have come up with a much simple and more sophisticated looking logo that fits my brand Identity.

Once I had my logo fleshed out, I went to work on selecting my typography, I ended up choosing Avenir as my typeface of choice, and then set up the hierarchy that I want to use as well.

After some heavy pinterest browsing I found a few different logo styles that I sort of mashed together and made into my own version

Short Blog Series: Day 1 What is important to me? Design efforts that strive to make the world a better place. Team environments, working in a group can exponentially increase efforts towards a cause. An Ideal Day? Team meeting first thing in the morning, discussing design project/projects, work out concerns and problem areas. Individualized work or more intimate team work to accomplish goals for the day, lunch, continued work throughout the day and one on one meetings dispersed throughout until time to go home. Who inspires me? My sister Casey, Kristen Murphy, my grandmother, Michelle Obama, Malala Yousafsai, Krukow Design Who do I want to inspire? Myself, my teammates and future coworkers/teammates, my friends Day 2 What makes me different from other people? My sensitivity, my intuitiveness, my passion for standing up for others If I had an extra hour each day, what would I fill it with? Talking with my family What makes me feel powerful? triumphing over obstacles, s...

What is my medium, style, and services of choice? One of my strongest areas of design is the research that drives design decisions, I really enjoy gathering information, seeking out answers to design questions, conducting interviews and group brainstorm sessions, etc. Target clients and potential partners? I want my clients to be companies that are seeking more efficient ways to conduct their businesses, ways to enhance work communities for employees, ways to improve the welfare of the public. At some point in the future, it would be amazing to partner with Krukow Design, Nudge Denver, Ogilvy, and other design research focused firms. Problems to solve - Improving employee functionality within companies      - This would involve lots of interviews with employees, lots of qualitative and quantitative research on how employees face different parts of their job, it would be very satisfying to pull all of that information together, validating the need for improvement ...